It’s one of the latest among the fusion models, the Air Jordan IX Force fuses power and confidence in a way that exalts the mighty classic to new levels of popularity and glory. Nike’s master designers know how to combine their pride in the legacy of the brand with their own ingenuity, and there you have the Air Jordan IX, superb in concept, flawless in execution.

The all black upper with the red sticthings reminds us of the message of the Nike brand: brave, swift and successful, and without excess. It is almost a philosophy in itself, and there lies the core of Nike’s successful strategy over the years.